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BUY RANCE,
GET RIOLI FREE

 

Before their historic 2017 Premiership win, Richmond Football Club launched their ‘Buy Rance, get Rioli free’ membership campaign, encouraging fans to buy a 2018 membership, and get the remainder of the 2017 membership free.

As part of the campaign, we were approached to produce an engaging, light-hearted animated promotion. We animated players Alex Rance and Daniel Rioli into characters and created a short video starring the Richmond duo. The video has since reached over 57k views on social media and was very successful at driving membership signups.

Next Up

Essendon FC Membership Campaign