Out of the ordinary
After extensive delays due to COVID restrictions, Mitsubishi Motors Australia were excited to return to in-person events in 2022 with the delivery of the National Dealer Conference and Outlander Launch event. Bringing dealers from across Australia together, the aim was to provide a networking opportunity, communicate key business messaging and generate excitement around the launch of the electric Outlander.
Inspired by the determination to challenge the ordinary and create something remarkable, KOJO delivered an end-to-end solution for the event, from concept development right through to delivery. The launch event took place at the stunning Magill Estate, home of Penfolds, a brand that continually sets new standards around challenging convention. Creating a seamless experience that included a tour of the wine drives deep beneath the buildings and a curated tasting experience, guests were treated to a remarkable fusion of genres with a world class violinist and beatboxer performing a custom track as the new electric Outlander was revealed to a standing ovation.