Big moment, all love
At KOJO, we celebrate all of humanity, regardless of age, culture, physical ability, gender and sexual orientation. That’s why we were thrilled to support MINI Australia in delivering a high energy and colourful campaign to set up a partnership with Sydney Mardi Gras, one of Australia’s most cherished events that brings tens of thousands of visitors to NSW to celebrate the LGBTQIA+ community.
Embracing the MINI philosophy of Big Love, we developed the MINI Australia x Mardi Gras concept, “BIG LOVE IS ALL AROUND US” highlighting the different displays of love all over Australia. The campaign included a social movement where #MINIActsofBigLove were shared in the form of digital content pieces and painted on murals around Sydney. We also created on-ground activations at Fair Day and a love-filled spectacle at the Mardi Gras Parade, featured 40 dancers and acrobats performing in front of 46,000 attendees at the sold out event.
It goes without saying: we can’t wait to share the Big Love again!