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ESCAPE TO THE EXTREME

 

Starting out in Melbourne, Zero Latency VR have become industry leaders in Free Roam Virtual Reality with multiple sites opening around the world including Las Vegas and Japan. With their business rapidly growing, they were in need of a website that reflected the brand and accommodated the traffic. That’s where we came in.

Following a re-brand, Zero Latency tasked us with creating a digital platform that gave people a sneak peek into their immersive virtual worlds, adrenaline inducing experiences and potential business and training opportunities on offer.

VISIT WEBSITE

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GLOBAL BOOKING

A key focus was to develop an easy to use, global booking system that would turn a curious customer into a Zero Latency convert. Through simple and smart design, we produced a system that provides users with a flexible, smooth and straightforward booking experience.

PHOTOSHOOT

To reflect the mind-blowing free roam virtual reality experience that is Zero Latency, we captured a series of action shots designed to absorb viewers into the action. The suite of photographs are used throughout the site and will continue to be used across multiple communications channels in the future.

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MOBILE FIRST APPROACH

Our creative execution focused on a mobile intuitive format, allowing users to seamlessly switch between devices without compromising the experience.

TRAINING

While it may all seem like fun and games, there’s a serious side to virtual reality too. Zero Latency has built a free roam virtual reality ecosystem designed to simulate real life scenarios for military, police and other law enforcement agencies.

It’s an important part of their growing business and it was critical for the new website to reflect its value and potential to invite interest and enquiries.

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