For the Autumn Racing Carnival also known previously as Relaxed Racing, KOJO were engaged to develop the overall creative and content marketing campaigns for Racing Victoria.
As part of the content campaign one of the overall objectives was to educate and bring awareness to the roles within racing. To achieve this KOJO identified various stories within the industry that were able to speak to the nature of the business but were able to be told in a way that would engage the average punter and racing fan.
These stories performed extremely well on digital mediums, and were used extensively across the campaign both in full length and also as a cut down for social media.
- Client Racing Victoria