nib RICHMOND FC JUMPER LAUNCH
nib and Richmond Football Club are both in their own right powerful brands, recognisable to most and each with their own strong following. At the end of 2017, Richmond’s premiership year, nib came on board as the new major sponsor for the Club.
Together these two brands created a formidable partnership, one which KOJO was asked to help launch to mark the beginning of their relationship.
The primary goal of this campaign was to showcase the new partnership and drive value for the nib logo which is prominently featured on the back of the Richmond FC guernsey.
Specifically, this campaign was to:
- Client nib
- Fan Engagement