This is the Big Time
In late 2022, KOJO helped deliver the ICC Men’s T20 Cricket World Cup to a record-breaking global audience, showcasing 45 matches over 30 days across 7 host cities.
As the ICC’s official Sports Presentation and Experience Partner, we rolled out a slew of fan-focussed content, including vibrant host city activations, ICC Digital App integration, commercial partner activations, hospitality and a world-first Mixed Reality Broadcast experience.
KOJO were also responsible for staging a BIG TIME pre-finals celebration. This featured a striking multicultural collaboration between ICEHOUSE and First Nations musicians Mitch Tambo and William Barton.
Fittingly, this entire event was a masterclass in teamwork. We were proud to facilitate seamless collaboration between an array of partners and key stakeholders to deliver the most digitally engaged ICC event ever.