Motorola aligns itself with music and fashion and so a presence in the Birdcage during the Spring Carnival at Flemington was a perfect fit for them. They came to KOJO with the brief to create a must-be-seen-in marquee, fill it with celebrities, top-line entertainment, and the very best in food and wine and create a PR campaign that would grab the attention of the fashion and mainstream media.

KOJO pulled together a crack team of designers, architects, builders and specialist fashion PR people, sourced the best caterers and entertainment in Melbourne, and secured Hollywood actress, Kate Bosworth as Motorola’s special guest, to create Cube – a massive, mirrored structure unlike anything seen in the Birdcage before – as a magnet to the A-listers.

For Motorola’s guests, Cube was an exciting, stylish and immersive brand experience. For the general public and aspiring fashionistas they could read all about it in the phenomenal media coverage it garnered, and aspire to join the Motorola crowd.