Mitsubishi Motors Australia had four individual sites, including a m.site. This complicated online offering was proving detrimental to the online brand experience, made consistent messaging difficult and was becoming a potential barrier to prospective Mitsubishi customer’s engagement.
To consolidate, simplify, and review Mitsubishi’s entire online offering.
Create one highly responsive and fully integrated website that simplifies the Mitsubishi online experience.
Creating a rich, device-agnostic browsing experience that’s optimised for smartphones, tablets, desktops and everything in between has achieved this; it is even configured to allow for high pixel density displays.
Mitsubishi customers can now browse different vehicles, view all available colours and add their desired specs, from any type of rich internet device. They can also view the final purchase price and request a detailed quote based on their configuration direct to their nearest dealer.
The once complicated online offering is now a rich, undiluted, user focused experience that acts as a 24/7 showroom with technology and design acting as its Head of Sales. The responsive site has shown immediate results with analytics revealing that 60% of traffic is coming from portable devices. Where previously these users would have been directed to the simplified m.site.