The Art of Hint Giving

To receive the perfect gift, you’ve first got to create the perfect hint. Introducing “The Art of Hint Giving” – KOJO’s first campaign for stationery retailer kikki.K. KOJO created the concept of The Art of Hint Giving, then designed, built and produced the online elements of the campaign. We were also commissioned to contribute ideas towards the print, instore and social media strategy.

The results?

  • Average time on the website was three mins (three times the industry average)
  • Over 40% of traffic during the competition period was from mobile devices (including tablets)
  • Out of the 1,785 approved entries, kikki.k got 422 unique subscriptions (email addresses)
  • Out of the 6,405 votes, kikki.k got 989 unique subscriptions

But most amazing of all was the time spent engaged with the brand developing the entries. The lengths gone to by the entrants, plus the quality of the entries suggested that kikki.K not only stimulated their creativity but cemented their loyalty to the brand.