Brand South Australia: BTS

Advertising agency kwp!, commissioned KOJO to collaborate on the launch of South Australia’s new branding. Here’s an overview of how it all came together.

As part of the event, KOJO engaged designers, artists, directors, cinematographers, editors, animators, producers and one projection mapping specialist to pull off an event like no other.

Over four weeks and hundreds of man hours, the new brandmark was launched to an audience of over 350 guests, and all eyes on the social media channels.

As part of the launch, KOJO staged the event, built a website, and projection-mapped a four-minute film onto Adelaide’s iconic Festival Centre roof, which was one of three films produced for the VIP event.

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