Officeworks

Gala Event

Challenge

KOJO has worked with Officeworks for the past five years. We were asked to create a bespoke, unique gala event to close the company’s national sales conference.
Delegates came from all over Australia, so the KOJO team created ‘A Taste of Melbourne’ theme to show off the city’s culture and cuisine in one night.

Execution

KOJO transformed Eureka 89 – a stunning venue on the 89th floor of the city’s tallest building into a miniature Melbourne.
To showcase the city’s famed arcades and streets, guests entered the venue through winding corridors, with signs posted for popular laneways such as Degraves Street.
One area represented The Espy, an iconic music venue at St Kilda, and featured a stage, booths, posters on the walls and palm trees.
Another section was a replica of the restaurant district on Lygon Street, complete with outdoor tables and chairs and potted herbs. Guests’ appetites where whet with a display of Italian products, a barista and a singing waiter.

Representing the walls dedicated to urban art found across downtown Melbourne, grafitti artists painted on the venue’s floor-to-ceiling windows throughout the night.
Brian Nankervis, the host of a local game show for music trivia called RocKwiz, amused guests. Actor Peter Rowsthorn from the Australian TV show Kath & Kim was also on hand to provide stand-up comedy.
Melbourne’s Chinatown was represented in the Double Happiness Bar, where guests enjoyed drinks and dim sum.

Comment

“The theme and entertainment were authentically Melbourne and created a great sense of place for our guests,” says Martin Duffy, Officeworks’ general manager of human resources. “The level of detail was evident in every corner of the space, from the Italian influences of Lygon Street to Little Vietnam. Our guests went home with smiles on their faces, some happy memories and a new understanding of – and connection to Melbourne.”