Amplify Your Creativity
Adobe Australia launched the inaugural Amplify Your Creativity in May to a highly receptive audience in Sydney. This event became an overnight success with support from creative professionals representing a wide variety of industry backgrounds. Over 450 of Sydney’s top creative directors, illustrators, photographers, graphic designer, digital producers and industry leaders hung off every insight, tip and story from of some of the world’s leading creative minds. Amplify Your Creativity was an event of many ‘firsts’ for Adobe. This formula proved a winner providing incredible feedback and strengthening our brand in Australia. From a social media perspective, Amplify Your Creativity registered off the charts for Adobe and ranked #4 on Twitter in Australia as event day was shared out to the much larger audience. From the opening hype reel to the closing credits, Adobe’s dream became a success for the creative community and created a sensation in 2015.