To align with the West Coast Eagles 2017 Season Launch, KOJO Sport produced a campaign to promote the community partnership between the Eagles and BHP Billiton.

The campaign was developed to demonstrate the positive impact of the various initiatives that are run across Western Australia’s regional communities and youth.

This video tells the story of Shaquade Smith, an individual from Port Hedland who has turned his life around with the strong support of the Kicking Goals Program. The video highlights the focused outcomes of the community initiative and headlines the 2017 campaign across broadcast, online and a range of outdoor and print collateral.

As part of this project, KOJO Sport also produced a second story that will be released in 2018 along with an accompanying marketing campaign.


Writer/Director - Peter Burge
Creative Director - Phil Moule
Head of Sport - Stephen Lord
Client Partner - Chantella Perera/Phoebe Dunn
Senior Producer - Lisa Moroney
DOP/Stills Photographer - Julian O'Loughlin
Camera Assistant - Arthur Bienkowski

Drone Pilot - Tim Johnstone
Sound Technician - Glenn Dillon
Runner - Hayden Fortescue
Senior Designer - Sam Clarke
Editor/Colourist - Benjamin Packer
Sound Mix - Justin Pounsett
Post Production Coordinator - Georgina Cunningham
Talent - Nic Naitanui, Shaquade Smith, Anggun Effendy, Shane Beros, Nicole Graves, Jo Taylor, V Swans & Swans Districts Football Clubs

Client: West Coast Eagles and BHP Billiton
Manager - Eagles in the Community: Michelle Phillips
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