As part of Richmond’s 2017 Membership Campaign, KOJO Sport developed and produced an emotional campaign that acknowledges the rich history of the club and the exciting future that lies ahead for fans young and old. With a nod to the traditional message ‘Eat em Alive’, the campaign TVC allows the football community to feel the pride, loyalty and spirit that comes from being a Richmond member.


Director - Pete Burge
Art Director - Phil Moule
Head of Sport - Stephen Lord
Account Manager - Jarrod Balme
DOP - Michael Wylam
Editor - Benjamin Packer
Camera Assistant - Sylvian Grolleau
Producer - Aaron Cuthbert
Sound - Sam O'Reilly
Sound Design - Benjamin Packer
Sound Mix - Justin Pounsett
Talent - Amber Ludbrook
Post Production Coordinator - Georgina Cunningham

Client: Richmond Football Club
Marketing Manager: Ben Jenkins
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