RACING VICTORIA

SPRING RACING 2016 TVC

After a successful launch campaign with Racing Victoria for their Autumn Racing Carnival, KOJO were nominated as the lead creative agency for the prestigious Spring Racing Carnival in 2016.

The content strategy used for the recent campaign included over 300 pieces of connected media, lead by a hero TVC. Each piece strategically aligned together in a comprehensive marketing strategy proving highly successful with traditional and new fans to the existing Sport of Kings.

Add to Playlist