Premium Wine Brands

The drinking pitch

The Drinking Pitch is a competition run by Premium Wine Brands, part of the Pernod Ricard group, in collaboration with KOJO. Students from university in NSW, SA and New Zealand were asked to submit a campaign that would resonate with their peers to reduce alcohol-related harms. Students could upload their ideas, work collaboratively and then submit their campaign pitch through The Drinking Pitch website. KOJO offered a full day strategy session before helping to develop the winning campaign’s name, brand and all digital aspects of the entry.